PO Internal Product Marketing


Within Tech4Ops, we want to deliver the best possible services for secure and continuous IT operations to other DevOps teams, so that they can focus on what is most important: adding value to Rabobank. We are seeking an experienced and enthusiastic Product Owner with a proven track record in (internal) product marketing and growth to join our team. Someone that wants to learn new skills in the field of monitoring and observability and is not afraid to dive into new topics. On top of that you should be able to take your team and stakeholders along with new ideas or challenging them.

As Product Owner Internal Product Marketing within Tech4Ops you will play a crucial role in expanding the adoption and utilization of different DevOps products and services across the bank, such as log monitoring, Application Performance Monitoring, alerting, and security monitoring. You will be working with a small team of growth and marketing specialists to develop strategies, marketing assets, organize and facilitate events, workshops, and internal user communities, and facilitate the development of content for the effective communication of the benefits and use cases of our services to the 800+ engineering teams across the bank.


  • Marketing & Growth: Own and oversee lead generation and qualification for internal technology products and services. Ensure seamless handover of qualified leads to product squads.
  • Stakeholder engagement: Connect and build relationships with key stakeholders. Build partnerships with other teams and departments, expand the use and adoption of the services and products, and refer their requirements back to our squads.
  • Communication and content marketing: Discover and develop communications channels and growth strategies for “top-of-funnel” marketing activities. Lead the development and execution of marketing campaigns to promote awareness about the services and products across the bank. Lead the development of written, visual, and video content to increase awareness about the services and products offered to internal teams.
  • Research and data analysis: Research, develop and implement data-driven growth strategies and marketing initiatives for empowering consumers and increasing service/product adoption.
  • Automated marketing and MarTech: Research, select and implement marketing technologies and automated marketing strategies and tactics across the consumer journey.

Skills & Experiences

  • Bachelor's degree in marketing, business, information systems, or related field.
  • 3+ years of experience in product management, product/service growth and marketing, or similar role within an IT environment.
  • Good understanding of or willingness to learn about the business value and applications of DevOps tools and services such as log monitoring, Application Performance Monitoring, alerting, and security monitoring.
  • Excellent communication and presentation skills, with the ability to develop or facilitate the development of engaging content for technology and business focused audiences.
  • Experience in stakeholder and account management, and cross-functional collaboration.
  • Experience in internal marketing and growth is considered a plus.

Application Process

Two interviews. Your first interview is with the current Product Owner and a member of the team.

Terms of employment

Rabobank wants to help you become the best version of yourself. Your development is central and investments are made in an environment in which you continue to learn. You get the space to innovate and do business. Plenty of growth opportunities are provided and you are helped to exceed your expectations and do the right thing extraordinarily well so that you can grow as a professional. On top of that you can also count on:

  • A 36 or 40 hour working week;
  • A yearly salary up to 100k (based on 40 hours, in scale 9) including all benefits, depending on your knowledge and experience
  • A 13th month and holiday pay;
  • An Employee Benefit Budget (11% of your monthly income) that you can spend on, for example, buying extra vacation days or making an extra contribution to your pension;
  • Flexibility in working hours and location-independent working;
  • A collective pension scheme to which you only contribute 5%;
  • 100% reimbursement of commuter traffic if you travel by public transport! Still with a car or motorcycle? Then opt for a commuting allowance.

Applying and Planning

Are you the believing candidate? And do you have the knowledge, skills and personal leadership to make this happen in practice? Then we look forward to receiving your application.

We would like to receive applications (a job-oriented motivation letter plus CV) as soon as possible via www.rabobank.nl.


Vacature informatie

Organisatie: Rabobank

Locatie: Utrecht