Positioning Specialist

Deze vacature is niet meer vacant

At a glance

ABN AMRO has the ambition to be the best bank for Entrepreneurs in the Netherlands. Entrepreneur & Enterprise (E&E) is responsible for realising this ambition. Positioning ABN AMRO as a leader in serving entrepreneurs, both business and personal. The team consists of several experts with a different focus; Positioning, Channels, Process & Control, Business Execution, Data Management, Customer Journey and User Experience.

Your job

In this role, you will contribute to the development of propositions that help entrepreneurs to be (financially) successful in both their business and private life and to create support for these propositions internally. You have a responsibility to align and coordinate on marketing campaigns for the propositions and roll them out in the market.

Working environment

E&E is looking for a Positioning Specialist to help us create and market propositions. Propositions reflecting our promise to engage in sustainable relationship with the entrepreneur. Thinking along with them about the impact of financial decisions, on their personal and business life. Aiming to service our entrepreneurs with relevant combinations of content, products and services matching their entrepreneurial life cycle or life-events.

Your profile

You have highly developed conceptual, strategic and analytical skills. You can balance conceptual thinking and pragmatic solutions. You have the ability and the drive to understand, inspire and activate others. You are a self-starter who readily assumes responsibility with a clear understanding of the business.

Attitudes and behaviour:

  • Great sense of responsibility for the ABN AMRO brand
  • Strong user obsession and drive to reach an optimal user experience
  • Build bridges based on expertise on customers, ABN AMRO and competition
  • Motivated to find out what drives an entrepreneur personally and business wise
  • Ability to build trust and influence on executive-level
  • Integrity and ability to positively collaborate with others
  • Ability to adapt to different audiences.

Your profile:

  • 5+ years of experience, proven track record of achievements in increasing brand awareness
  • Knowledge of User Experience design
  • Knowledge of products, services and customers / entrepreneurs
  • Knowledge of ABN AMRO channels and grids; knowledge of retail, private and commercial banking is considered a plus
  • You launch MVP’s and continuously improve them with the people needed in the organisation
  • Master degree, with a strong academic record in a related field.

We are offering

A challenging job in a dynamic environment in a team with the very best from your field and plenty of room to keep your skills and knowledge up to par. You will be close to the execution, no ivory towers here.

At ABN AMRO, we use our knowledge, expertise and network to help our clients achieve their personal and business goals based on responsible decisions. Our clients' interests always comes first. With our E&E service model we aim for solutions that genuinely make a difference. That is our goal.


Please apply online. For more information, you can contact Sjoerd Mesker, Entrepreneur & Enterprise Positioning Lead, at sjoerd.mesker@nl.abnamro.com.

Equal opportunities for all

The success of our organisation depends on the quality of our people and the ideas that they have. Truly surprising insights and innovative solutions for our clients result from an interplay of cultures, knowledge and experience. Diversity is therefore extremely important to our organisation. To ensure that everyone at ABN AMRO can develop their talents, we encourage an inclusive culture in which all colleagues feel engaged and appreciated.

Disclaimer external recruitment agencies

External recruitment agencies need to have a signed agreement with ABN AMRO BANK N.V., executed by a Talent Acquisition Specialist, when submitting a resume to a vacancy. In addition, a recruitment agency can only submit a resume when invited by a Talent Acquisition Specialist to join the search for a right candidate. All unsolicited resumes sent to us will be considered property of ABN AMRO BANK N.V. In this case, ABN AMRO will not be held liable to pay a placement fee.

Vacature informatie

Organisatie: ABN AMRO

Locatie: Amsterdam

Opleidingsniveau: WO

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