Marketing Manager

Deze vacature is niet meer vacant

Your job

As a (Jr.) Marketing Manager you will develop new propositions for the SME market. You will improve and launch daily banking products like credit cards, banking accounts, and debit cards for the Dutch SME market. Starting with a new payment proposition for a segment specific niche market.

In order to be successful, you will perform market research to deliver with new data-driven propositions that will delight our prospects and tap into new markets. You are a strategic marketeer and eager to learn the tricks of proposition development. Starting off with the development of your own proposition for a niche market, you will grow into a proposition lead with the main KPI’s of market share growth and NPS improvement. You coordinate the improvement of full customer journeys and can identify and prioritize the needs to build on your KPI’s.

Together with a team of specialists, you determine the content of your new propositions, design the sales funnel with our UX leads and align with e-commerce on the sales strategy. Your stakeholder field is diverse and growing and you will learn how to navigate the ABN AMRO organization to launch winning propositions.

At a glance

ABN AMRO is constantly seeking for new ways to delight our customers and increase our market share. Not only with new innovations, but also by improving our daily banking products. Recently, for example, new business customers can choose from three payment packages: Smart, Ambitious or Infinite instead of one. The commercial launch was a great success and now it is time to speed up improvement and expand our team. That is why we are looking for a (Jr.) Marketing Manager to help us enhance our daily banking products and launch new propositions.

Your profile

You graduated in marketing and/or communications and have a few years working experience in the field. Now you are looking to specialize in product marketing and proposition development. You know the value of a good brand and you are eager to improve ABN AMRO image and grow our product offerings.

What do we ask;

  • A Bachelor or master’s degree in business/marketing/communications
  • 2-5 years’ experience
  • Creative thinking and a curious mindset
  • A team player who likes to work closely with others and is open for feedback
  • Ambitions for growth, not only will we deliver your personal growth, but you should also be excited to grow ABN AMRO as a brand

Working environment

Small and medium-sized enterprises (SMEs) are one of the growth segments we focus on as part of our strategy. Your team will be part of the segment development team of our client unit Business Clients and Ecosystems. Together with your colleagues, you will grow the SME market share. You report into the project lead and will work closely with a multi-disciplinary team that consists of digital designs, customer experience experts, product owners and market researchers.

We are offering

You will be given the freedom to shape your own career. Within the segment development team there is a lot of room for your own ideas and initiative. You will receive a yearly personal development budget and dedicated guidance to help you reach your full potential.

We also offer you;

  • Market conform salary (Hay 9/10)
  • The freedom to get the best out of yourself, to work flexibly and to grow
  • Good facilities to work from home
  • An additional benefit budget of 11%, with which you can buy flexible employment conditions
  • A personal development budget of 1,500 per year
  • A fun and informal team to work and play hard
  • A good pension schemes


Are you interested? Come work with us and apply for this vacancy now. If you have any questions in advance, please contact Kirsten Gopie for more information (tel. 0629074869 or

Equal opportunities for all

The success of our organisation depends on the quality of our people and the ideas that they have. Truly surprising insights and innovative solutions for our clients result from an interplay of cultures, knowledge and experience. Diversity is therefore extremely important to our organisation. To ensure that everyone at ABN AMRO can develop their talents, we encourage an inclusive culture in which all colleagues feel engaged and appreciated.

Disclaimer external recruitment agencies

External recruitment agencies need to have a signed agreement with ABN AMRO BANK N.V., executed by a Talent Acquisition Specialist, when submitting a resume to a vacancy. In addition, a recruitment agency can only submit a resume when invited by a Talent Acquisition Specialist to join the search for a right candidate. All unsolicited resumes sent to us will be considered property of ABN AMRO BANK N.V. In this case, ABN AMRO will not be held liable to pay a placement fee.

Vacature informatie

Organisatie: ABN AMRO

Locatie: Amsterdam

Opleidingsniveau: WO