Digital Content Expert

The opportunity

Tribe Omnichannel at ING Wholesale Banking (WB) has a clear objective: “Develop and maintain all digital customer and employee channels to make banking digital and seamless for our customers and employees. We enable others to do the same by building channels in such a way that all WB Tribes can offer their products and services to WB customers and employees in a consistent way.” You will help us achieving this goal by improving the digital content to create the best experience for our end-users across all our digital channels.

The channels owned by Tribe Omnichannel include the ingwb.com website, a web banking platform and a mobile app. Our customers are spread over more than 35 countries who use our channels to do daily banking, execute services and consume content. As Digital Content Expert you are responsible for creating new content experiences and customer journeys in order to increase the findability, usage, relevance and consistency of ING’s digital content.

You will work according to the ING Agile way of working as part of the Center of Expertise team UX Design and Content. You will work with different squads and stakeholders, will maintain the helicopter-view of what content is used where, and will be able to prioritise your tasks accordingly to get the most value for our customers.

Role and responsibilities

• Content expert and advisory role
  ​As a content expert you will help other squads and Tribes with their content needs. You help them improve the quality of their content. You convince stakeholders to optimise their content to reach their goals, you make sure they use the right formats on the right touchpoints. You increase the knowledge level of digital content across Tribes by giving trainings, sharing knowledge and creating guidelines.
• Content management
  You will work in Content Management System ‘Bloomreach’, to maintain content on our ingwb.com website and web banking portal. You will analyse existing content and advise our stakeholders on the improvements that you find. You will also be part of the implementation of those improvements. This can be related to content effectiveness, relevance, consistency, findability, life cycle management, etc. You will help improving the CMS so content owners can easily manage their own content. And you will reuse content across channels.
• Content metrics and new trends
  Your content activities and improvements are based on data and measurements. You analyse what needs to be improved and after the executed changes you measure if the expected result has been achieved. You can collect the relevant data and create insightful reports, so content owners can take action to improve their content. You are an expert in your field and you are always up to date on new developments in digital content. You can translate the trends and new learnings to your daily work and take initiative to come up with new solutions.

How to succeed

We hire smart people like you for your potential. Our biggest expectation is that you’ll stay curious. Keep learning. Take on responsibility. In return, we’ll back you to develop into an even more awesome version of yourself. Furthermore, you have:

• 3-5 years of relevant work experience
• Expert in various elements of digital content; conversion, structure, images, videos, e-mail and newsletter creation
• Knowledge on one or more Content Management Systems, preferably Bloomreach
• Knowledge on internal and external Search (metadata, synonyms, search suggestions, ranking, intent recognition)
• Able to assist in content marketing campaigns and is able to measure the results
• You have a strong affinity for technologies in the area of content
• Fluent level of English (verbally and in writing)
• Can measure if content items reach their goal
• You are a naturally collaborative person and have great communication skills

Rewards & benefits

We want to make sure that it’s possible for you to strike the right balance between your career and your private life. You can find out more about our employment conditions here .

The benefits of working with us at ING include:

• A salary tailored to your qualities and experience
• 24-27 vacation days depending on contract
• Pension scheme
• 13th month salary
• Individual Savings Contribution (BIS), 3.5% of your gross annual salary
• 8% Holiday payment
• Personal growth and challenging work with endless possibilities
• An informal working environment with innovative colleagues
• Work Agile, so new ideas come to life faster

Want to apply directly?

Please upload your CV and motivation letter by clicking the “Apply” button.

About us

With 57,000 employees and operations in approximately 40 countries, there is no shortage of opportunities for people with initiative who want to help people take a step ahead in life and in business. Do you want to work at the cutting edge of what’s possible and at the same time ensure you work with integrity and hold the customer’s interests at heart? Do you want to be surrounded by progressive, inspiring, diverse and supportive colleagues? Then there is no better place to invest your talents than at ING. Join us and apply today!