External Communications lead

Deze vacature is niet meer vacant

Location: Amsterdam (ING Cedar)

Salary: ING Salary scale 13 (GJA 19)

Job type: Full time

In External Communications & Media Relations we are looking for an External Communications Lead with a passion for a passion for telling compelling stories

ING is a global bank with a strong European base. Our more than 57,000 employees serve around 37 million customers, corporate clients and financial institutions in over 40 countries. Our purpose is to empower people to stay a step ahead in life and in business.

We put trust in our employees and encourage them to design their career in a way that works best for them. Enabling them to grow in their own way, without being held back. Because doing great things starts by doing your thing. We dare to say our culture is unique. Liberating even. But don’t take our word for it. Discover what our colleagues think.

The opportunity

At ING’s Global Communications, Brand and MarCom department , we aspire to be the most impactful, collaborative and forward-looking community in our field. Driving reputation, brand and internal engagement, we help ING to win the trust and admiration of all our key stakeholders, and to be the most appealing banking partner for those who want to make a difference for people and planet.

We are looking for a Lead for the External Communications team, part of External Communications & Media Relations. As Lead you will be responsible for shaping and driving ING’s compelling narrative across various channels and for positioning ING’s leaders and experts, all to build and protect ING’s reputation. The Lead will combine an engaging and motivating personality with meticulous planning and organising skills.

The team

The External Communications team is responsible for planning, coordinating and executing external communications on ING’s business and strategy with videos, articles, speeches, infographics and presentations through various channels. This also includes formal and regulatory communications like financial quarterly results, the Annual Report and the Annual General Meeting. The team also develops and maintains ING’s corporate website ING.com.

As a lead you’ll work closely with other areas in Global Communications, Brand and MarCom, with Communications, Brand & MarCom organisations in the markets, with our Retail and Wholesale Banking business operations and with senior management and corporate departments such as Finance, Legal, Investor Relations.

Roles and responsibilities

Roles and responsibilities of the External Communications Lead include:

  • Initiating, planning and coordinating of external communications on business & strategy, including on focus areas (e.g. Sustainability, Customer Experience, Wholesale Banking) through videos, articles, speeches, infographics, presentations etc.) using various channels (e.g. ING.com, social media);

  • Communications as a result of being a listed bank including financial results communications, Annual Report and Annual General Meeting.

  • Initiating, planning and coordinating external leadership positioning, including speeches & presentations of board members and other senior executives;

  • Vision, development, governance, day-to-day operations and maintenance of ING.com;

  • Stakeholder & reputation management and engagement including coordination, content creation, knowledge sharing;

  • Support for board communication with customers and other external stakeholders;

  • Creating standard formats and content to enable colleagues to communicate consistently about ING

How to succeed

We hire smart people like you for your potential. Our biggest expectation is that you’ll stay curious. Keep learning. Take on responsibility. In return, we back you to develop into an even more awesome version of yourself.

We are looking for a smart and enthusiastic communicator who can drive the External Communications team forward. Key capabilities are:

  • Proven experience leading a high-performing team in communications, public relations or a similar field. Highly collaborative, apt at bringing teams together to achieve results, yet not afraid to be hands-on, step in where necessary and lead by example;

  • Well-versed in driving content across traditional, digital and social media channels. Thinking in visuals, text and experiences. Knowledge of organising and using events as messaging channels

  • Strong feel for how to drive and protect ING’s reputation;

  • Solid organisational and planning skills;

  • Confident in advising senior management on communications opportunities and challenges;

  • Flexible by nature, able to work and take decisions under pressure and tight deadlines;

  • Superior verbal and written communication skills;

  • Excellent command of English language – Dutch is an advantage;

  • Familiar with responsibilities as an international listed company; affinity with financial services;

  • Highest level of personal integrity, ability to handle sensitive and confidential information.

Rewards & benefits

We want to make sure that it’s possible for you to strike the right balance between your career and your private life and reward our people with a generous benefits offer and employment conditions.


Contact Liselotte Kloppenburg in our recruitment team ( liselotte.kloppenburg@ing.com ) or Raymond Vermeulen, Head of External Communications & Media Relations (+31 630 435 776, Raymond.vermeulen@ing.com ) for more information about this role. Want to apply directly? Please upload your CV and motivation letter by clicking the “Apply” button.

Vacature informatie

Organisatie: ING

Locatie: Amsterdam

Opleidingsniveau: WO

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