UX Designer – Service Design lead

Deze vacature is niet meer vacant

The opportunity

As a designer, you are responsible from start to finish for the design of digital services and processes. With this job, the service in scope is our design system. Being ING, we naturally called our design system Orange Juice. Orange Juice is an essential enabler for us to deliver quickly all over the globe ING digital experiences. Orange Juice is more than a collection of UI elements. It is code, design and documentation made available easily and in a comprehensive manner to all actors creating digital propositions: Service designers, interaction designers, visuals designers, front end developers etc. Your purpose is to increase the usage satisfaction, relevancy and efficiency of our Design system in order for them to deliver an optimal, original and consistent User Experience. You improve today’s design system and define its evolution. You work on the basis of data and user feedback.

The team

Within the Global Design Center of Expertise and the work you will do with our Design system, you will impact 40 millions customers over 7 countries. You will be surrounded by a team of experienced designers in all design fields: Service design, Interaction Design, Visual Design, UX research, Accessibility experts and UX copywriters.

The Agile way of working will give you high empowerment and accountability. Working incrementally will quickly give you a good view of what you are delivering in your squad / team. You will work in close collaboration with Business and IT.

Roles and responsibilities

You understand business objectives and customers needs .You can translate them into viable and feasible experiences. As a service designer, you use your craft to connect people and concretise strategy. You make the complex easy by designing services and proposition that just make sense. You understand the trade off and can navigate complex environment without loosing sight of your primary objective: design a system for all relevant internal users at ING. Ultimately the users of the design system shouldn’t have to think about the design system but instead be able to fully focus on delivering value added experiences for our customers.

While Service design cover the set of skills we expect you to use to be succesfull, of course, we are looking for a candidate who has a proven track of record with design systems no matter the flavour.


  • Become the Design system ambassador within ING Design community

  • Support and share a coherent vision and strategy for the design system

  • Overall m anage ment of the asset libraries (Sketch/Figma)

  • Previous experience in Sketch to Figma migration is a strong asset

  • Thanks to your 5+ years of experience in a similar role, you will manage key stakeholders (Business, Design and Tech)

  • Ensure the adequacy of the design system requirements towards its primary users

  • Design components and guidelines for Android, iOS and Web

  • Responsible for the Design Quality of OJ ( on Brand, Accessible and technically viable )

  • Develop the Orange juice community

How to succeed

We hire smart people like you for your potential. Our biggest expectation is that you’ll stay curious. Keep learning. Take on responsibility. In return, we’ll back you to develop into an even more awesome version of yourself.

As a Service designer you will need:

Problem analysis and judgment

Recognising important information, signalling problems, researching, analysing using different techniques, linking and anticipating is the order of the day in this function. Works on the basis of data. Has a focus on the "why" at the customer and asks for this asset. A strong analytical ability and a healthy dose of curiosity is therefore indispensable. Is able to name and describe a problem as a starting point for improvements.

User focus and customer interest at the center

The designer acts in the interests of the customers / user. Examines customer / user wishes and needs and anticipates this. Can coach and coordinate the co-creation of service proposition blue print and customer journeys maps. Translates customer insights into design principles.


The UX designer finds appropriate solutions for questions or issues related to the function. Is able to generate multiple solution directions and concepts per problem statement. Can consider a problem statement from multiple angles and switch between conceptual detail levels quickly. Has critical self-reflection regarding own / other solutions. Uses existing elements, but, if necessary, consider new elements or methods to replace or in addition to existing ones.


Design often plays a connecting role as a link between Business and Technology and collaboration is the principal competence that lies within an agile organisation. Insights and knowledge from all disciplines are conditional on creating optimal solutions. In order to be able to deliver team performance, trusting and encouraging each other is important. Providing feedback (and asking feedback) plays an important role in continuously improving collaboration and team development.

Rewards & benefits

Rewards and benefits

We want to make sure that it’s possible for you to strike the right balance between your career and your private life. You can find out more about our employment conditions at https://www.ing.jobs/netherlands/Why-ING/benefits.htm

The benefits of working with us at ING include:

• A salary tailored to your qualities and experience

• 24-27 vacation days depending on contract

• Pension scheme

• 13th month salary

• Individual Savings Contribution (BIS), 3.5% of your gross annual salary

• 8% Holiday payment

• Personal growth and challenging work with endless possibilities

• An informal working environment with innovative colleagues

• Work Agile, so new ideas come to life faster


Contact Pierre-Julien Dechassat in our recruitment Tech Team for more information about this role. Want to apply directly? Please upload your CV and motivation letter by clicking the “Apply” button.

About us

With 57,000 employees and operations in approximately 40 countries, there is no shortage of opportunities for people with initiative who want to help people take a step ahead in life and in business. Do you want to work at the cutting edge of what’s possible and at the same time ensure you work with integrity and hold the customer’s interests at heart? Do you want to be surrounded by progressive, inspiring, diverse and supportive colleagues? Then there is no better place to invest your talents than at ING. Join us. Apply today.

Vacature informatie

Organisatie: ING

Locatie: Amsterdam

Opleidingsniveau: WO

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