Media Expert/Media Manager

Deze vacature is niet meer vacant

The opportunity

For our Media, Planning and Research Team, we are looking for a Digital Media Expert. In this role you will oversee the digital paid media buying within the Dutch market. Based on the right audience and creative, you constantly work on maximizing brand and business impact, in close cooperation with ING’s media, research and creative agencies. Next to strategic and creative thinking, this role also requires a strong understanding of how (digital) marketing works in practice, as well as a good know-how of Ad-Tech and Martech landscape.

The team

The Digital Media Expert will be part of our Media, Planning & Research team, within our Communications & Brand Experience Centre of Expertise (CoE).

The purpose of the Media Planning & Research team is to help realize INGs ambitious brand & marketing objectives by giving direction in clear integrated data driven campaign calendar, based on extensive research. The team has a strong focus on effectiveness and performance in the execution of these campaigns. The team collaborates closely with the Advertising, Brand Experience, Sponsoring & Events, Content and Media Relations expertise teams within the CoE. But is also an important business partner for our Tribes in the realization of their business targets and marketing objectives.

Role and responsibilities

Following the role description, the key responsibilities include:

• Support and build an experimentation agenda that can improve our digital maturity and drive effectiveness and efficiency

• You will be responsible for data & insights driven digital media strategy, planning & buying and will constantly challenge our agencies

• Translate strategic audiences into customer segments which can be activated across (digital) media channels and/or platforms

• Full Funnel Modelling

• Collaborate with colleagues in the CoE, Digital Sales teams, e-commerce specialists and our Market Research Specialist on key projects

How to succeed

An energetic and collaborative expert, displaying the following skills and behaviour:

  • Bachelor or Master degree in marketing or other relevant degree

  • 5 years of relevant professional experience

  • Data driven attitude: true data curiosity and the ability to derive new insights

  • Strong multitasking, accuracy and prioritizing skills in fast paced environment

  • Creative approach to problem solving; always looking for improvements

  • Proven experience of developing and implementing full funnel marketing and a successful track record to deliver on ROAS

  • Ability (or clear willingness) to work with Adobe suite, PowerBI, Socials, Google Marketing Platform

  • Extensive knowledge of the Dutch media & publisher landscape

  • Track Record in handling large accounts & multi-device cross digital channel campaigns

  • Understanding of technical implications of measurement methodologies for campaign trafficking and set-up

  • You are curious by nature, challenge assumptions, and make sure you understand the real business challenge before jumping into solutions

  • You have a can-do mindset, take ownership and responsibilities and enjoy working with a diverse team of people.  

  • Excellent communication skills and able to present complicated concepts to stakeholders in a synthetic way. Self-motivated and comfortable operating in a rapidly changing environment.

  • Able to work as strategic business partner/consultant and as a part of an agile team.

  • Excellent proficiency of Dutch and English language, in speech and writing

Next to that you recognize yourself in the values of ING and, needless to say, behave accordingly. You are willing to take the Banker’s Oath.

Rewards & benefits

Rewards and benefits

We want to make sure that it’s possible for you to strike the right balance between your career and your private life. You can find out more about our employment conditions at

The benefits of working with us at ING include:

• A salary tailored to your qualities and experience

• 24-27 vacation days depending on contract

• Pension scheme

• 13th month salary

• Individual Savings Contribution (BIS), 3.5% of your gross annual salary

• 8% Holiday payment

• Personal growth and challenging work with endless possibilities

• An informal working environment with innovative colleagues

• Work Agile, so new ideas come to life faster

About us

With 57,000 employees and operations in approximately 40 countries, there is no shortage of opportunities for people with initiative who want to help people take a step ahead in life and in business. Do you want to work at the cutting edge of what’s possible and at the same time ensure you work with integrity and hold the customer’s interests at heart? Do you want to be surrounded by progressive, inspiring, diverse and supportive colleagues? Then there is no better place to invest your talents than at ING. Join us. Apply today.

*Please be aware that the interviews will be held by the end of October with an earliest start date of 1 December.

Please feel free to contact Marlous van den Oever via for further questions

Vacature informatie

Organisatie: ING

Locatie: Amsterdam

Opleidingsniveau: WO

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