HBO/WO Internship - MARCOM

ING

Stage informatie

Organisatie: ING

Locatie: Amsterdam

Opleidingsniveau: HBO/WO

Periode:

Type:

Vergoeding:

Solliciteren

Fellow MARCOM intern, “what you are seeking is seeking you!”

Do you have outstanding writing, editing and proofreading skills and are you enrolled in a college program focussed on marketing and communication or commercial business? Do you have a can do attitude and can you manage online marketing campaigns?

The team
We are Papayagogo, a corporate accelerator project within ING, funded by ING’s Innovation Fund. Our main focus is to develop a business model in healthcare industry where medical equipment are offered as a service. By doing this we aim:

  • to make advanced medical equipment accessible for a broader target group (1st / 1.5 line care), where there is a link with the 2nd line from connected equipment;
  • to introduce and facilitate pay-per-use / subscription models by offering equipment as a service: a total package of hardware, software, training, service & maintenance;
  • to co-create business models between 1st + 2nd line care providers and manufacturers of medical equipment;
  • efficient and sustainable use of medical devices (circular & sharing economy);
  • to ensure pricing, billing & financing of the system.

Our team consists of Initiative Lead, IT Lead, Customer Lead, Operations Lead and Communication Lead. We have a flexible working environment at Diana & Vesta, a co-working place where we have our own room. You can use the facilities of the building (yes we have a Fitness Center!) for free. Sounds fun, right?


We run our proposition by using ING’s innovation methodology PACE, based on LEAN Start Up, Design Thinking and Agile, drives the iterative cycle of the accelerator. We are now in Market Fit Phase and have on going pilots with Philips (Lumify – mobile echography) , Cardioline (ECG and Holter devices) , Siemens (Urine Testing Devices) and want to expand our customer by increasing our inbound marketing efforts. This is where you step in!


Your role
As a MARCOM intern you will support the development of content for inbound campaigns, social media posts and content aimed at driving traffic, lead generation and user engagement. You will support the development and implementation of lead generation and customer closing processes. You will actively manage, test, improve, improve and measure the inbound marketing campaigns and where required you will optimize marketing automation ( and in later stages: lead nurturing processes through email, content, and social channels). By nature you will analyse and create reports on campaign performance. The website and landing pages will be kept up-to-date and managed by you and you will maintain up-to-date knowledge of best practices, strategies, and offerings including inbound marketing


Your profile
You have outstanding writing, editing and proofreading skills and you are enrolled in a college program focussed on marketing and communication or commercial business or have a degree already. You have a can do attitude and can manage online marketing campaigns.

Additionally you;
-
are fluent in Dutch and English - written and verbal
- have experience with CRM tools (preferable Hubspot) is preferred
- feel comfortable with social media
- are familiar with search engine optimization strategies (SEO)
- have strong interpersonal skills and ability to work well with other team members
- are highly self-motivated, proactive and organized individual with a positive attitude
- are a team player
- are willing to gain experience with working in complex environments

What we offer
-
An inspiring and challenging work environment
- Part Time Internship Position (2 /3 days a week)
- Period of minimum 3 months, with option to extend.

Interested?
Apply directly online, click on Apply for this position. For further inquiries, please contact selin@papayagogo.com . Please send your CV and motivation. We are looking forward to your application!

Stage informatie

Organisatie: Organisatie: ING

Locatie: Amsterdam

Opleidingsniveau: $stage.educationLevel.name}

Periode:

Type:

Vergoeding:

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